Worker Identity Research Collaboration (WIRC)

How people think and feel about the work they do, every day

Download the full report

To better understand how people think and feel about the work they do every day and their sense of identity as it relates to work, ADP sponsored in-depth field research to learn directly from workers themselves.

We developed a report for anyone interested in gaining a deeper understanding of the social and cultural forces shaping workers, work, and livelihoods.

What did we learn?

Based on conversations with a diverse range of people, each of whom have graciously shared how they think and feel about work in their lives, we’ve identified four territories that we believe are worth mapping.

4 Key Territories of Work

Martha Bird, Chief Business Anthropologist at ADP discusses the 4 key territories of work.

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